If you don’t know by now, we’ll let you in on a little secret. Wrist Assured Gloves are more than a great product, they were the brainy invention of one very clever occupational therapist. April is National Occupational Therapy Month, and this profession is all about Living Life To Its Fullest™.
In the spirit of the American Occupational Therapy Association’s Ten Things You Can Do To Celebrate Occupational Therapy Month, we’re sharing 7 ways to celebrate yourself and your business in this personal wellness article. These recommendations apply to multiple sectors – yoga, Pilates, personal training, marketing and many more!
1. Use Social Media
Describe how your profession or business will help people live life to its fullest. Create accounts on Facebook, Twitter, blogs, and other social media forums that are relevant to your profession. Include a links to important videos related to your profession, or better yet – custom make one using your camera or recording device. This brief video is being aired in Times Square via YouTube this month.
2. Move Beyond the Screen and Into Your Community
Prepare a 10-30 minute presentation about your business or profession that you can easily customize based on your audience. Share how your business can help people live life to the fullest. Think about the variety of ages and sectors of the community you can reach out to, from schools to independent living facilities. Provide an educational basis with your unique twist! Create checklists or other handouts participants can walk away with and remember you and your presentation. Getting out in your community is sometimes the best way to share your knowledge and ideas with potential customers.
3. Share Your Activities
Find relevant forums and share your activities on their calendar. Connect with local media or your city hall to find a community calendar.
4. Provide a Public Service
Pick a project and commit to helping make your community better. This could be local or global in nature. Make sure it comes from the heart and is something you are passionate about. Want to include everyone in on yoga? Offer a community class or broadcast it via the internet and invite people from all over the world to join in.
5. Throw a Party!
Invite former clients for a celebration of their achievements and how they are living life to its fullest. Ask them to bring friends and family. Invite local government or community leaders. Serve refreshments, offer a tour, and take lots of pictures. Get a PR kit together and be ready to share media blasts across all of your social media platforms!
6. Hold a Contest
Make a compelling offer, something that is branded to your business. Having your customers create the buzz about your business or service is an authentic way to generate word-of-mouth enthusiasm about your product, business or service. Take photos of the winners and share them across your social media networks. If it is a big prize, send them with a story to your facility’s newsletter, or even the local media.
7. Highlight a Product or Service of the Month; Offer Specials
Have you recently introduced a new line of products or a class? Have a new teacher you’re excited about having as an addition to your club or studio? Feature them with a special, letting people get to know the new person or product. For OTs, we have to close out on this note and let you know all about the places to grab your “Occupational Therapy: Living Life To Its Fullest™” items. Visit www.promoteot.com/ for more information!
While you’re at it, don’t forget we have a promo code this month! SPRING0430 for 10% off your entire order through the end of April!